$137K in expenses

Stakeholder engagement: to build early momentum and foster regional alignment for the 2026 fifa world cup, the organization launched its host city supporter program with a high-profile business engagement event in december 2024 at texas woman's university. The event attracted approximately 75 business leaders and featured keynote presentations from the president of coca-cola southwest beverages and the executive director of the dallas sports commission. Throughout the year, the organization developed comprehensive sales presentation materials, conducted multiple stakeholder meetings, and initiated planning for the fifa fan festival. Leadership also attended austin city limits to observe best practices in large-scale event operations, vip activations, and supplier execution. Engagement efforts included targeted outreach to major prospects and partners across north texas, complemented by the procurement of promotional materials to support the december event, sales meetings, and upcoming 2025 activations. These initiatives established a strong foundation for regional sponsorship, business participation, and community engagement in alignment with fifa host city objectives.

$21K in expenses

Tournament operations: with the tournament on the horizon, 2024 marked a pivotal year to advance preparedness ahead of the 2026 fifa world cup by coordinating venue readiness, public safety planning, and accommodations. Venues: evaluated 16 training sites, conducted joint site visits with fifa, and secured commitments from host cities, resulting in 6 team base camps and 2 training sites shortlisted for fifa selection. Security: established a regional safety framework with 25+ agencies, formed 11 expert planning teams, and completed an evaluation and estimation of north texas public safety costs to facilitate a coordinated host city request for federal safety funding. Delivered all fifa-required plans and briefings on schedule. Accommodations: collaborated with fifa to finalize core hotel contracts, rates, and reservation periods. Advanced negotiations and site visits for ibc/HQ and extended fifa group hotels, while sourcing options for commercial affiliates. Supported world broadcaster meeting planning by securing hotels, venues, and regional partner engagement. Delivered stakeholder presentations, including at the expedia partner forum, and conducted extensive site visits for vip, team services, ibc, and media accommodations. These efforts strengthened north texas's operational readiness and supported the region's commitment to fifa's host city obligations.

$4K in expenses

Legacy initiatives: to ensure long-term community benefit from the 2026 fifa world cup, the organization advanced its legacy initiatives across sustainability, human rights, and community. Sustainability: a regional sustainability committee was launched in april 2024 with over 50 participants and grew to 150 active stakeholders meeting bi-monthly. The organization submitted its 2024 sustainability report and dallas environmental plan to fifa and collaborated with dallas stadium on achieving green building certification. Human rights: following fifa's updated human rights framework in july 2024, the organization hosted a workshop in october with 125 stakeholders. From 102 proposed ideas, 64 were prioritized and evaluated for legal, financial, and operational feasibility. These efforts informed the development of a human rights action plan due to fifa in 2025. These initiatives reflect the organization's commitment to planning, responsibility, and a lasting positive impact for north texas communities.