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The divisions of public affairs, medical economics, marketing and communications, and the office of the general counsel collaborate on state and national advocacy to enhance physician viability and patient access to care. They educate members on legal, regulatory, and legislative issues shaping the medical landscape and employ strategic advocacy to remove barriers, enabling physicians to focus on patient care. This work impacts all texas physicians.

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The office of the general counsel and the division of medical economics collaborate to safeguard physician practice viability and eliminate barriers that hinder physicians' ability to deliver patient care. Their efforts include securing victories in four lawsuits against the federal government and ongoing advocacy to ensure regulatory policies protect both physicians and patients.

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The divisions of membership experience and marketing and communications leverage digital marketing strategies to retain the association's 59,000-plus physician and medical student members and grow its market share by attracting new members. Investments in technology and targeted, segmented marketing approaches have driven successful outcomes.