$5.2M in expenses

Digital programs: bedsider.org is an evidence-based digital platform that offers medically accurate, relevant, and resonant information on sex, sexual health, and birth control. For over 13 years, bedsider has helped nearly 70 million users in making autonomous, fully informed choices about their sexual and reproductive health. Bedsider reaches nearly 3 million unique users each year and has become the nation's go-to resource on birth control.bedsider provides content that is independent, honest, unbiased, and accurate- in a voice that resonates with young people. Bedsider is available in english and spanish, and all content is vetted by medical professionals. Bedsider is based on extensive research and a deep understanding of our target audience (people aged 18-29) as well as our in-house expertise in reproductive health, health behavior change, health education and health communications.bedsider providers is a digital platform that serves as a companion site to bedsider and allows power to decide the ability to reach and engage with provider audiences. This platform offers high-quality, evidence- informed sexual and reproductive health care in support of people's reproductive well-being goals. We evaluate, disseminate, and develop bedsider clinic materials and tools in english, spanish and other languages.abortionfinder.org, makes the process of where and how to get an abortion easier. To that end, the platform is an easy-to-use search tool built on a database of more than 800 abortion providers across the country, as well as abortion funds, practical support organizations, and other resources to support abortion seekers. Our database is regularly verified and updated by staff at PTD. Our state-by-state guide was developed to provide information about what to expect in each state. Abortionfinder.org is available in both english and spanish, and via text message services. Abortionfinder.org had over 3.5 million visits in 2024. Utilizing the same database, the navigate platform is a centralized digital tool for patient navigators across organizations to use for making referrals and connecting with other patient navigators. The goals of navigate are to help patient navigators remove the barriers abortion seekers experience, to empower navigators to help abortion seekers quickly and effectively get the care and support they need, and to provide a secure, shared community space that can facilitate improved care coordination across organizations.powertodecide.org welcomed more than 400k visitors in 2024. The website serves as a clearinghouse of information on the organization and its myriad initiatives, provides clear and actionable research, provides the latest relevant information on policy, and provides ways individuals can be involved in improving reproductive well-being for all. The missouri-based right time initiative is the only effort of its kind that focuses on improving access to contraceptive services to those most in need by reducing cost, access, and knowledge barriers. Through a network of affiliated health centers and a robust communications effort, the right time makes all methods of contraception available at low or no-cost to all those who need them. The initiative empowers individuals in missouri to take control of their own health by improving information about, and removing barriers to, quality contraceptive services. To date, the initiative has provided quality contraceptive services to more than 75,000 people. The right time is supported by a large communications campaign led by power to decide and includes a website that welcomes about 45,000 missouri visitors each year, a large digital advertising campaign, and marketing materials for health centers and supporting organizations. Launched in july 2022, arkansasbirthcontrol.org, has welcomed nearly half a million visits and has reached nearly two million young people in arkansas through digital advertising messages. In a survey of arkansas residents ages 18-24, nearly four in 10 respondents say they had visited arkansasbirthcontrol.org. With input from young people in arkansas, the website includes authoritative, accessible, and detailed information on birth control methods, an online tool that allows users to compare different methods side-by-side, a comprehensive database of health centers across the state, answers to frequently asked questions from young people about contraception, and a series of articles on topics of particular interest to young people in arkansas.

$4.2M in expenses

Systems and practices: power to decide's reproductive well-being (RWB) efforts focus on empowering individuals and communities to make informed choices about their reproductive futures. By fostering collaborative partnerships, we engage local stakeholders to design and implement solutions tailored to the unique needs of each community, ensuring resources and support are accessible to all, especially those facing the greatest access barriers. Through our campus sexual health program, we partner with institutions like historically black colleges and universities (hbcus) to improve campus-wide access to sexual and reproductive health education and services. Since 2023, we have spearheaded a student-led initiative called beyond the sheets. The goal of this student-led initiative is to empower students on hbcu campuses to promote a culture of sexual and reproductive well-being through student-led engagement strategies aimed at raising awareness, providing education, reducing stigma, and promoting advocacy and movement building. Research (available at https://WWW.routledge.com/sexual-health-and-black-college-students-exploring-the-sexual-milieu-of-hbcus/hall/p/book/9781032015705) has shown that black students at hbcus bear a disproportionate burden of poorer sexual health outcomes. By blending community engagement, cultural competence, and systemic change, power to decide's work on college campuses ensures students and communities have the tools and resources they need to thrive.

$645K in expenses

Marketing & communications: the marketing and communications team at power to decide plays a pivotal role in advancing the organization's mission, ensuring that everyone has the information and resources they need to achieve and maintain their reproductive well-being. Through strategic press outreach, entertainment media partnerships, and the creation and dissemination of relevant, timely content, the team amplifies key messages and drives meaningful engagement. In november 2024, we celebrated the 12th anniversary of thanks, birth control day, our cornerstone campaign that empowers young people to speak openly about all that birth control makes possible while reinforcing the critical importance of access. This year's campaign engaged a diverse array of participants, including celebrities, media outlets, policymakers, and partner organizations. In just one month, #thxbirthcontrol sparked more than 19.6 million engagements across social media platforms, expanding the conversation and deepening its impact. By leveraging rapid response efforts, targeted outreach, and prompt press release distribution, our expert insights, quotes, and resources received widespread coverage in leading national and local media outlets. Notable highlights include CEO, raegan mcdonald-mosley, MD, MPH being interviewed by NBC news and the independent discussing mifepristone and emergency abortion access in the wake of the supreme court ruling; word in black to discuss two years post-roe; and repros fight back podcast to discuss birth control mis- and dis-information. Additionally, an op-ed was placed in MS. Magazine addressing the impact of the dobbs decision two years later. Our beyond the sheets media highlights include atlanta daily world and black enterprise. Notable abortionfinder and bedsider mentions include u.s. News, cosmopolitan, vox, msnbc, MS. Magazine, and self.for nearly 30 years, power to decide has partnered with popular culture and entertainment industries to encourage and inform stories about sex, love, relationships, birth control and the context in which it all happens. From grey's anatomy and teen mom to TLC and bet, we collaborate with storytellers and media decision-makers across the pop culture landscape to portray sexual health, relationships, and birth control in a relevant, approachable way. Through comedies, dramas, unscripted and digital/social content, our media partners reach audiences where they are with helpful messages and trusted resources like bedsider and abortionfinder. Together, these creative collaborations spark conversations and help catalyze a culture of reproductive well-being for all.

$611K in expenses

Public policy: power to decide's policy work focuses on protecting and expanding policies that empower people to decide if, when, and under what circumstances to get pregnant and have a child with an emphasis on addressing the needs of those who face the greatest barriers to information and care. These policies and programs enable people to achieve and maintain their reproductive well-being. At the federal level, some examples of our work include a provision of the 2025 ndaa that expands no co-pay coverage of contraception to all tricare beneficiaries. We also provided technical assistance on an unprecedented volume of bills introduced in congress, including the convenient contraception ACT, the stop anti-abortion disinformation ACT, and much more. Additionally, in 2024 we briefed more than 900 policymakers and advocates at the federal and state levels regarding how to combat contraceptive mis and disinformation.like our federal work, power to decide's state work aims to inform and advance policies that reduce inequities in reproductive health care coverage, access, and information. We maintain a state contraceptive access toolkit that tracks state policies that improve contraceptive access. We have also provided technical assistance to additional states as they think through how to move these policies forward. Our state policy work also addresses abortion access at the state level. We monitor state legislation and litigation impacting abortion access as well as contraception, and that information informs the state-by-state guide on abortionfinder.org (available at https://WWW.abortionfinder.org/abortion-guides-by-state).