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Discover boating consumer marketing campaign and boat shows: continuously identify growth opportunities within the recreational marine industry to expand the market for boating, and champion those opportunities through consumer communications, targeted marketing programs, and by developing industry education and resources. Produce boat and sport shows in key north american markets to provide quality sales venues for exhibitors and consumers.

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Advocacy: represents the industry on public policy issues, advocating at state and federal levels to protect the interests of the marine industry and the users of products.

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Certification: maintains boat, trailer and oil certification programs to promote safety and help manufacturers produce quality products.

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Other: collects, analyzes and distributes industry, economic and market data; promotes recreational boating through consumer outreach; provide information/represent the industry's interests to the media and other public entities; works to create opportunities overseas; offers information and services to help members expand into the global marketplace; assists the industry in continuously improving customer satisfaction with the purchase, delivery, product, use and after-sale experiences through csi (consumer satisfaction index).