$8.0M in expenses

Allocation of funds to change perceptions of Cleveland as a destination city, increase demand for Cleveland as a leisure destination and as the host of meetings, conventions and events, and encourage area residents to recommend Cleveland as a visitor destination to family and friends.

$7.5M in expenses

Expenses related to pursuing and booking meetings, conventions and events to be hosted in Cleveland. Also includes expenses related to servicing secured events to create memorable and personal experiences that are authentic to Cleveland, which contribute to increasing positive perceptions of Cleveland.

$2.8M in expenses

Expenses incurred to update and maintain visitor experience assets, including wayfinding system, brand signage and illumination equipment for a permanent lighting installation in downtown Cleveland[.

$3.5M in expenses

Convention services and destination engagement expenses