mission statement

The winning message action fund (WMAF) was created to address growing attacks on women's reproductive health care access. WMAF developed its messaging over more than a year and half of focus group testing in six states and several state-wide polls. The result is a proven, highly effective message that energizes and educates soft pro-choice females who have allowed the issue of choice to fall off their radar. WMAF educates and motivates women by putting opponents of choice on the defensive, illuminating the pitfalls of anti-choice positions. We began our efforts by working with state groups around the country who were facing significant abortion ban legislation in their states. WMAF launched WWW.howmuchtime.org, the only on-line resource dedicated solely to providing information about the consequences for women if abortion is outlawed.