$265K in expenses

Donate life wisconsin (DLW) engages wisconsin residents on the importance of organ donation and lives saved through an omnichannel approach and drives voluntary sign-up on the state donation registry through the wisconsin department of health. Donations made to DLW support grants, advertising, education, and campaigns across the state, with additional focus in areas where low percentages of organ registry by demographic are identified. Results of efforts trend positively year over year in visitors to the website, engagement of social media, and have been trending at or above national benchmarks.