$5.8M in expenses

Charity gift card special program: the charity gift card special program, fueled by a generous donation from a valued customer, aimed to elevate charitable giving during the holiday season through a custom charity selection experience and weekly charity distribution process. Through the distribution of charity gift cards, this program enabled recipients to direct funds to the charities of their choice, showcasing our commitment to spreading philanthropy and supporting a wide range of causes nationally and internationally. This initiative is all about making it easy and impactful for people to contribute to the greater good. Every single dollar of the over $5.8 million donated for this campaign went straight to charity, thanks to the complete funding of the campaign through donations from our customer. We made sure that 100% of this generous contribution was used to distribute the charity gift cards, ensuring an efficient and impactful delivery of the program. Our approach was all about making sure the maximum possible amount reached the charities, with no administrative costs eating into the funds meant for those in need.

$1.3M in expenses

Charity gift card program for businesses and consumers: the charity gift card program is designed to empower both businesses and consumers to give gifts of charity where they might traditionally give a material gift. By purchasing gift cards, recipients can allocate the funds to any of the numerous u.s. Charities. This innovative approach encourages philanthropy and social responsibility by making charitable giving accessible and personalized. The program has significantly increased charitable donations and awareness for various causes. It has engaged thousands of businesses and individual consumers in philanthropy. Success stories include funding for education, healthcare, environmental conservation, and more, directly attributing to the generosity facilitated through these gift cards. The charity gift card program has managed to allocate millions of dollars to charitable organizations. For the FY 2025 reporting period, a total expenditure of $513,000 was invested in the program, covering operational costs, public education, and the direct funding of charities through redeemed gift cards.

$990K in expenses

Redefine gifting campaign - holiday season initiative: the redefine gifting campaign's holiday season initiative is a landmark program aimed at transforming the traditional gift-giving culture into a force for good. Thanks to the generous contributions from notable philanthropists and celebrities, including ray dalio and paul tudor jones, the initiative sought to promote philanthropy and support for nonprofit organizations through the distribution of charity gift cards. The $990,000 raised for this initiative was strategically utilized to fund the creation and distribution of the 20,000 charity gift cards. This investment reflects a direct application of philanthropic funds towards engaging the public in charitable giving, with 100% of the funds allocated to the charity gift cards. The initiative demonstrates a commitment to maximizing the impact of each donation, ensuring that the entirety of the funds contributed by our esteemed donors directly supported the charitable causes chosen by the gift card recipients.