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Theatrical content advocacy: Cinema United advocates for theatrical movie releases and other content to drive box office revenue.

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Government relations advocacy: Cinema United advocates for pro-theater government legislation and regulation to improve the theatre business.

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Moviegoing promotion: Cinema United promotes the moviegoing experience to consumers to drive theatre attendance.

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Community building: Cinema United facilitates community building to strengthen the industry. This includes in-person events like CinemaCon and virtual events such as webinars and special interest group discussions.