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Government affairs: the american hotel & lodging association (ahla) is comitted to promoting innovative policy solutions that elevate the domestic lodging industry and the millions of jobs it supports. Ahla's advocacy agenda includes supporting and promoting our workforce, protecting our guests and the guest experience, ensuring a level playing field with alternative accommodations platforms that impact neighborhoods and affordable housing, highlighting our industries commitment to sustainable practices and promoting travel and tourism. Ahla works in a bipartisan, bicameral manner to advocate for policies so that our industry, our employees and the communities across the country where we operate continue to thrive.

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Member engagement:1. Member satisfaction rose to 85% in 2024 relative to 79% in 2023 2. Independent hotel rooms were up 22% in membership3. 16 function or segment-specific committees held 57 meetings and 3 member summits, tackling industry challenges and opportunities and creating resources and deliverables to navigate them.

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Public affairs and communications: the public affairs & communications department's mission is to be the unifying voice of the hotel industry by translating member stories, industry data, and advocacy priorities into clear, impactful communications. The department spearheads all efforts entailing engagement with the media, social media, advertising, and content development.